MORNINGSTAR
THE CHALLENGE
How might a new client-facing bifold visually connect to existing Morningstar materials?
THE SOLUTION
Elements from Morningstar's Retirement Services site coupled with fresh typography.
Morningstar has a well-established visual identity, so I looked at all the existing Retirement Services materials—both print and web—to establish elements to carry into the new bifold.
The bifold fits into a larger series of client-facing print materials. However, the content in this document was longer than expected, so the structure had to be adjusted accordingly.
A large visual component of the new campaign is photography, so it was incorporated into the cover of the bifold and paired with geometric shapes to fit the rest of the series.
