NATIONAL PARKS
THE CHALLENGE
How might a campaign for Grand Teton National Park span across print and web?
THE SOLUTION
An illustration to connect each piece and transport viewers to the park.
Since the end goal was an informational webpage, I chose a Google display face which crosses browsers without difficulty.
The illustration began as a digital poster advertising the park. A layered composition was used in order for the drawing to translate onto the webpage.
I used parallax scrolling on the site to make the illustration come alive—visitors can visualize their trip before they even begin planning.
The site aims to inform visitors on specifics of the park, so the content was broken up into easily-digested pieces highlighted by data.
